What is masthead billing based on?

QUESTION

What is masthead billing based on?

Impressions

A flat daily fee

Impressions and clicks

Clicks

The correct answer is:

A flat daily fee

What is masthead billing based on?
Explanation:

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919?hl=en

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