If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

QUESTION

If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

A) The keyword played an assist role in exactly five conversions

B) The keyword played an assist role in exactly one conversion

C) The keyword played an assist role less often than it played a last click role

D) none of these answers

The correct answer is:

C) The keyword played an assist role less often than it played a last click role

If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?
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