You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

QUESTION You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you[…]

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To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?

QUESTION To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your[…]

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