How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

QUESTION

How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

The CPA bid is multiplied by the predicted conversion rate

The CPA bid is the highest the system will allow the CPC bid to reach

The actual CPC bid is based on current max CPC settings

The CPC bid is one-tenth of the CPA bid by default

The correct answer is:

The CPA bid is multiplied by the predicted conversion rate

How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
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