Google Analytics Platform Principles Answers

QUESTION

Google Analytics Platform Principles Certification Exam Answers. Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis.

Course Overview

Lesson 1: Course overview

Lesson 2: The platform components

Lesson 3: The data model

Unit 1: Platform Fundamentals

  • Lesson 1: Course overview

    Lesson 1: Course overview

  • Lesson 2: The platform components

    Lesson 2: The platform components

  • Lesson 3: The data model

    Lesson 3: The data model

Lesson 1: Course overview

Lesson 2: The platform components

Lesson 3: The data model

Lesson 1: Data collection overview

Lesson 2: Website data collection

Lesson 3: Mobile app data collection

Lesson 4: Measurement Protocol data collection

Unit 2: Collection

  • Lesson 1: Data collection overview

    Lesson 1: Data collection overview

  • Lesson 2: Website data collection

    Lesson 2: Website data collection

  • Lesson 3: Mobile app data collection

    Lesson 3: Mobile app data collection

  • Lesson 4: Measurement Protocol data collection

    Lesson 4: Measurement Protocol data collection

Lesson 1: Data collection overview

Lesson 2: Website data collection

Lesson 3: Mobile app data collection

Lesson 4: Measurement Protocol data collection

Lesson 1: Processing & configuration overview

Lesson 2: Processing hits into sessions & users

Lesson 3: Importing data into Google Analytics

Lesson 4: Transforming & aggregating data

Unit 3: Processing & Configuration

  • Lesson 1: Processing & configuration overview

    Lesson 1: Processing & configuration overview

  • Lesson 2: Processing hits into sessions & users

    Lesson 2: Processing hits into sessions & users

  • Lesson 3: Importing data into Google Analytics

    Lesson 3: Importing data into Google Analytics

  • Lesson 4: Transforming & aggregating data

    Lesson 4: Transforming & aggregating data

Lesson 1: Processing & configuration overview

Lesson 2: Processing hits into sessions & users

Lesson 3: Importing data into Google Analytics

Lesson 4: Transforming & aggregating data

Lesson 1: Reporting overview

Lesson 2: Building reports with dimensions & metrics

Lesson 3: The reporting APIs

Lesson 4: Report sampling

Unit 4: Reporting

  • Lesson 1: Reporting overview

    Lesson 1: Reporting overview

  • Lesson 2: Building reports with dimensions & metrics

    Lesson 2: Building reports with dimensions & metrics

  • Lesson 3: The reporting APIs

    Lesson 3: The reporting APIs

  • Lesson 4: Report sampling

    Lesson 4: Report sampling

Lesson 1: Reporting overview

Lesson 2: Building reports with dimensions & metrics

Lesson 3: The reporting APIs

Lesson 4: Report sampling

Unit 1, Lesson 2: The platform components

1. What are the four main parts of the Google Analytics platform?

2. During data Processing, Google Analytics:

3. Once your Google Analytics data has been processed, it can not be changed.

Unit 1, Lesson 3: The data model

1. What is the hierarchy of the Google Analytics data model?

2. Google Analytics is able to measure if a user is a first time visitor or repeat visitor.

3. Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

1. The tracking code in Google Analytics: (select all that apply)

2. The same type of Google Analytics tracking code should be used for both a website and a mobile app.

Unit 2, Lesson 2: Website data collection

1. You should include Google Analytics tracking code on every page of a website you want to track.

2. Where does the Google Analytics tracking code belong?

3. In order to distinguish between users on web pages, Google Analytics:

Unit 2, Lesson 3: Mobile app data collection

1. For mobile applications, Google Analytics will use the same Javascript tracking code as websites.

2. Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

3. If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.

1. The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

2. Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.

Unit 3, Lesson 1: Processing & configuration overview

1. When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

2. Third-party data may be joined with the Google Analytics data collected via the tracking code.

3. During aggregation, Google Analytics:

1. How is Google Analytics able to determine if a group of website interactions are all from the same user device?

2. Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

3. A session in Google Analytics consists of:

4. By default, an Analytics session ends when inactive for:

Unit 3, Lesson 3: Importing data into Google Analytics

1. How can you add data to Google Analytics from other sources? (select the 3 correct answers)

2. To add external data to Google Analytics using the Data Import feature, you must have:

3. What are the two methods of importing external data into Google Analytics using Dimension Widening? (select the 2 correct answers)

1. Which of the following are configurations that permanently modify your data during the processing stage? (select the 4 correct answers)

2. Filters can modify the data in your Google Analytics reports by: (select the 3 correct answers)

3. Google Analytics Goals let you specify:

4. Which types of groups can you create in Google Analytics? (select the 2 correct answers)

Unit 4, Lesson 1: Reporting overview

1. You can retrieve Google Analytics reporting data through the following methods: (select all that apply)

2. The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

1. The following are examples of dimensions: (select the 3 correct answers)

2. The following are examples of metrics: (select the 2 correct answers)

3. Every metric may be combined with every dimension in Google Analytics.

4. You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

1. The reporting APIs can be used to: (select the 3 correct answers)

2. Each query sent to the Reporting API must specify: (select the 3 correct answers)

1. If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

2. If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

3. You can adjust the sample size by: (select the 2 correct answers)

1. What are the four main components of the Google Analytics platform? (select all that apply)

2. The tracking code in Google Analytics: (select all that apply)

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

4. Google Analytics can only recognize returning users on websites, not on mobile apps.

5. During data processing, Google Analytics: (select all that apply)

6. A session in Google Analytics consists of:

7. How can you add data to Google Analytics from other sources? (select all that apply)

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)

9. Which of the following are dimensions in Google Analytics? (select all that apply)

10. You can combine any metric with any dimension in a Google Analytics report.

11. When does Google Analytics sample data for reporting?

12. You’ve discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

13. You’ve discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

The correct answer is:

Unit 1, Lesson 3: The data model

Google Analytics Platform Principles Answers
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