Before deciding to advertise in a specific platform, get a sense for the size of the audience your ad could reach by doing some ____________.

QUESTION

Before deciding to advertise in a specific platform, get a sense for the size of the audience your ad could reach by doing some ____________.

A) preliminary targeting research
B) keyword analysis with Google AdWords
C) surveys with a target audience
D) Consultations with internal SMEs

The correct answer is:

Before deciding to advertise in a specific platform, get a sense for the size of the audience your ad could reach by doing some ____________.
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