An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

QUESTION

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

A) Set campaign budget to a 30-day cycle.

B) Increase the maximum cost-per-acquisition (CPA) bid

C) Opt out of the Google Display Network.

D) Narrow location targeting settings.

The correct answer is:

B) Increase the maximum cost-per-acquisition (CPA) bid

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?
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